About this item

• CLEANSING SHAMPOO – Gently cleanses while preserving and enhancing the vibrancy of red hair
• HAIR COLOR PROTECTANT – Helps boost softness and shine, this Red Boosting Shampoo with Anti-fade technology protects color and contains pomegranate extract and vitamin E.
• FOR ALL SHADES OF RED – Safe for all shades of natural and colour-treated red hair
• SAFE FOR EVERYDAY USE – Use every time you shampoo, whether it’s once a week or once a day
• COMBINE WITH RADIANT RED PRODUCT LINE – For best results, use with John Frieda Radiant Red Red Boosting Conditioner